Social Media Marketing Certificate Program Fact Sheet

What is Social Media Marketing?	Social Media Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social Media has changed how businesses engage with customers and consumers. This creates extraordinary opportunities for Brands to reach and build very personal and permissible relationships, and thus resulting in loyalty and creating a “brand of choice”. This program, Social Media Marketing, centers on efforts to create content on the Internet that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the Internet and social media, social media dashboards, ROI modeling, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. Social media marketing is an extremely popular platform because it is easily accessible to anyone with Internet access. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Technical courses apply to the Marketing Management degree or diploma sports marketing concentration.
Prerequisite Courses	FYES 1000 Provisional Admission
Length of Program	Certificate: 2 semesters 18 Credit hours
Semester Program Begins	Fall, spring or summer
Application Process	Applicants to the Social Media Marketing program must meet all Admission requirements, complete an application and pay the application fee. Individuals apply to Gwinnett Technical College at GwinnettTech.edu, submit all transcripts from high school and previous college work, and take the ACCUPLACER test, if required.
Program Deadlines	You may enter in the fall, spring or summer terms.
For more information, contact:	Perry Hidalgo, program director, PHidalgo@GwinnettTech.edu, 678-226-6715.
For admission and enrollment, contact:	Enrollment Support Center in Building 100 at the Lawrenceville campus, or Building A at the Alpharetta-North Fulton campus, or email BusinessArtDesignTeam@GwinnettTech.edu.

Quick Facts

(This data was compiled from the U.S. News/Bureau of Labor Statistics.)

Median pay	$36,200 - $56,770
Number of jobs	218,910
Entry level education	Certificate
Job growth	2016 - 2026