2019-2020 Course Catalog and Student Handbook 
    
    Apr 23, 2024  
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2019-2020 Course Catalog and Student Handbook [ARCHIVED CATALOG]

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MKTG 2300 - Marketing Management

Prerequisite: MKTG 1100 , MKTG 1130 ; MKTG 1160 
This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)


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