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May 03, 2024
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2020-2021 Course Catalog and Student Handbook [ARCHIVED CATALOG]
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MKTG 2000 - Global Marketing
Prerequisite: Provisional Admission; MKTG 1100
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)
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