2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 1190 - Integrated Marketing Communications


Prerequisite: MKTG 1100 
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)