2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 1210 - Services Marketing


Prerequisite: MKTG 1100 
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)