2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 1370 - Consumer Behavior


Prerequisite: Provisional Admission; MKTG 1100 
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)