2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 2060 - Marketing Channels


Prerequisite: MKTG 1100 
Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)