2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 2180 - Principles of Sports Marketing


Prerequisite: Provisional Admission
This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)