MKTG 2500 - Exploring Social Media

Prerequisite: Provision Admission
Corequisite: MKTG 1100 or HRTM 1201
This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: Communication, collaboration/authority building, multimedia, review and opinions, and entertainment. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (Sp)

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