Social Media Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social Media has changed how businesses engage with customers and consumers. This creates extraordinary opportunities for Brands to reach and build very personal and permissible relationships, and thus resulting in loyalty and creating a “brand of choice”. This program, Social Media Marketing, centers on efforts to create content on the Internet that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the Internet and social media, social media dashboards, ROI modeling, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment. Social media marketing is an extremely popular platform because it is easily accessible to anyone with Internet access. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Technical courses apply to the Marketing Management degree or diploma sports marketing concentration.
View the Social Media Marketing Certificate Program Fact Sheet for additional information.
A Social Media Marketer will participate in a wide variety of social media, social book marking, commenting, etc., to create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across websites. Social media marketers should be able to think strategically, but also to be willing to roll up their sleeves to help implement the programs. This occupation requires interaction with both management teams and others across a company on incorporating relevant social media techniques into corporate culture and into all of a company’s products and services.