Social Media Specialist Certificate

SMS1

Program Description

The Social Media Specialist certificate prepares graduates to create and administer content on all social media platforms to build an audience and ensure customer engagement. The specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Prerequisite: Students applying for this program must be accepted into the Business Technology degree program.

Note: This program contains courses which expire. Please see the Course Expiration Information Sheet for additional details.

Employment Opportunities

This program includes roles such as Content Creator, Digital Marketing Coordinator, or Community Manager. In these positions, daily tasks typically include creating and scheduling posts across platforms like Instagram, Facebook, and TikTok; analyzing performance metrics and engaging with followers by responding to comments and messages; and collaborating with design or marketing teams to align content with brand goals.

Curriculum

Essential Technical Courses (15 Credits)

BUSN 1470 - Professional Communication Skills Credit hours: 3
CIST 1510 - Web Development I Credit hours: 4
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 2500 - Exploring Social Media Credit hours: 3
BUSN XXXX - Elective(s) Credit hours: 3

Total Hours: 15

Elective(s):

Any BUSN not required in this certificate program completion.

Note:

Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information.

Suggested First Semester classes:

CIST 1510 - Web Development I Credit hours: 4
MKTG 1100 - Principles of Marketing Credit hours: 3
BUSN 2150 - Social Media and Electronic Communication Credit hours: 3