2021-2022 Course Catalog and Student Handbook 
    
    May 26, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 2090 - Marketing Research


Prerequisite: MKTG 1100 , MKTG 1130 ; MKTG 1160 
This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (F)