2021-2022 Course Catalog and Student Handbook 
    
    Apr 23, 2024  
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2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

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MKTG 2090 - Marketing Research

Prerequisite: MKTG 1100 , MKTG 1130 ; MKTG 1160 
This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (F)


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