2021-2022 Course Catalog and Student Handbook 
    
    May 27, 2024  
2021-2022 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 2550 - Analyzing Social Media


Prerequisite: (Provision Admission, MKTG 2500  
This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management (CEM). Contact hours: Class - 3, Lab - 0. Credit hours: 3 (Sp)