2019-2020 Course Catalog and Student Handbook 
    
    Apr 23, 2024  
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2019-2020 Course Catalog and Student Handbook [ARCHIVED CATALOG]

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MKTG 1210 - Services Marketing

Prerequisite: MKTG 1100 
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)


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