2019-2020 Course Catalog and Student Handbook 
    
    Apr 19, 2024  
2019-2020 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 2000 - Global Marketing


Prerequisite: Provisional Admission; MKTG 1100 
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)