2017-2018 Course Catalog & Student Handbook 
    
    May 04, 2024  
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2017-2018 Course Catalog & Student Handbook [ARCHIVED CATALOG]

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MKTG 2060 - Marketing Channels

Prerequisite: MKTG 1100 
Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)


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