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    Gwinnett Technical College
   
 
  Dec 15, 2017
 
 
    
2017-2018 Course Catalog & Student Handbook

Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing, AAS


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MM13

Program Description

The Marketing degree prepares students for careers in the business and marketing fields, which would include marketing and sales, retail and wholesale management, entrepreneurship, small business management, and sports marketing. The associate of applied science degree includes marketing, management, accounting, computer, and college-level general education courses. Graduates of the program receive a degree in Marketing Management with a concentration in one of the following areas: marketing management, entrepreneurship, professional selling, social media and sports marketing. (Program Length: 4 Semesters Minimum)

View the Marketing Management AAS Program Fact Sheet for additional information.

Employment Opportunities

Business management, marketing management, store manager, buyer, merchandise manager, department manager, sales representative, customer service manager, visual merchandising manager, insurance sales, entrepreneur, sports management and marketing, and real estate sales

Curriculum


Essential General Education Core Courses (15 Credits)


Area I - Language Arts/Communication


(Successful completion of ENGL 1101  is required)

Area II - Social/Behavioral Sciences


(Choose ONE of the following)

Area IV - Humanities/Fine Arts


(Choose ONE of the following)

General Education Elective:


To meet the minimum required 15 semester credit hours in general education courses, an additional 3 semester credit hours must be taken from Area I, Area II, Area III, or Area IV. Students can view the complete list of classes here .

Concentrations


(Completion of ONE of the following concentrations is required for graduation.)

Marketing Management Concentration (12 Credits)


8MM3

Entrepreneurship Concentration (12 Credits)


8EN3

Professional Selling Concentration (12 Credits)


8P23

Social Media Marketing Concentration (12 Credits)


8S23

Elective(s):


  • Any MKTG

Total Hours: 63


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