Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing Diploma

MM12

Program Description

The Marketing diploma includes courses in marketing, management, accounting, computers, and diploma-level general education courses. Graduates of the program receive a diploma in Marketing, with a concentration in marketing management, entrepreneurship, professional selling, social media or sports marketing. (Program Length: 4 Semesters Minimum)

View the Marketing Management Diploma Program Fact Sheet for additional information.

Employment Opportunities

Marketing administration assistant, sports management and marketing, entrepreneur, department manager, or sales associate

Regulations published by the U.S. Department of Education require institutions that participate in the Title IV student financial assistance programs to report certain information about students who enrolled in Title IV-eligible educational programs, two years earlier, that lead to gainful employment in a recognized occupation (GE Programs). Click here to review current Gwinnett Technical College data for the Marketing Management diploma.

Curriculum

Essential General Education Core Courses (8 Credits)

ENGL 1010 - Fundamentals of English I Credit hours: 3
MATH 1012 - Foundations of Mathematics Credit hours: 3

Choose ONE of the Following

EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2 OR
PSYC 1010 - Basic Psychology Credit hours: 3

Essential Technical Courses (23 Credits)

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
MKTG 1190 - Integrated Marketing Communications Credit hours: 3
MKTG 2030 - Digital Publishing and Design Credit hours: 3
MKTG 2090 - Marketing Research Credit hours: 3
MKTG 2300 - Marketing Management Credit hours: 3

Concentrations

(Completion of ONE of the following concentrations is required for graduation.)

Marketing Management Concentration (12 Credits)

8MM2

MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3 OR
MKTG 2070 - Buying and Merchandising Credit hours: 3
MKTG 2500 - Exploring Social Media Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Entrepreneurship Concentration (12 Credits)

8EN2

MKTG 2210 - Entrepreneurship Credit hours: 6
MKTG 2010 - Small Business Management Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3 OR
MKTG 2070 - Buying and Merchandising Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Professional Selling Concentration (12 Credits)

8P12

MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3
MKTG 2160 - Advanced Selling Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Social Media Marketing Concentration (12 Credits)

8S12

MKTG 2500 - Exploring Social Media Credit hours: 3
MKTG 2550 - Analyzing Social Media Credit hours: 3
MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Sports Marketing Concentration (12 Credits)

8SM2

MKTG 1280 - Introduction to Sports and Recreation Management Credit hours: 3
MKTG 2080 - Regulations and Compliance in Sports Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3
MKTG 2280 - Sports Management Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Total Hours: 43

Note:

Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information.