2022-2023 Course Catalog and Student Handbook 
    Jul 14, 2024  
2022-2023 Course Catalog and Student Handbook [ARCHIVED CATALOG]

MKTG 1100 - Principles of Marketing

Prerequisite: Provisional Admission
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)