MKTG 2300 - Marketing Management

Prerequisite: MKTG 1100, MKTG 1130; MKTG 1160
This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)