2016-2017 Course Catalog & Student Handbook 
    
    May 03, 2024  
2016-2017 Course Catalog & Student Handbook [ARCHIVED CATALOG]

MKTG 2000 - Global Marketing


Prerequisite: Provisional Admission; MKTG 1100 
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)