MKTG 2550 - Analyzing Social Media

Prerequisite: (Provision Admission, MKTG 2500
This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management (CEM). Contact hours: Class - 3, Lab - 0. Credit hours: 3 (F)