2024-2025 Course Catalog and Student Handbook

Dec 26, 2024

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2024-2025 Course Catalog and Student Handbook

Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing, AAS

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Program Description

The Marketing degree prepares students for careers in the business and marketing fields, which would include marketing and sales, retail and wholesale management, entrepreneurship, small business management, and sports marketing. The associate of applied science degree includes marketing, management, accounting, computer, and college-level general education courses. Graduates of the program receive a degree in Marketing Management with a concentration in one of the following areas: marketing management, entrepreneurship, professional selling, social media and sports marketing.

View the Marketing Management AAS Program Fact Sheet for additional information.

Students that choose PSYC 1101 as their Area II elective could also complete the diploma in Marketing Management.

Employment Opportunities

Business management, marketing management, store manager, buyer, merchandise manager, department manager, sales representative, customer service manager, visual merchandising manager, insurance sales, entrepreneur, sports management and marketing, and real estate sales

Curriculum

Essential General Education Core Courses (15 Credits)

Area I - Language Arts/Communication

(Successful completion of ENGL 1101 is required)

COMM 1100 - Human Communication Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3
ENGL 1102 - Literature and Composition Credit hours: 3
SPCH 1101 - Public Speaking Credit hours: 3

Area II - Social/Behavioral Sciences

(Choose ONE of the following)

ECON 1101 - Principles of Economics Credit hours: 3
ECON 2105 - Principles of Macroeconomics Credit hours: 3
ECON 2106 - Principles of Microeconomics Credit hours: 3
HIST 1111 - World History I Credit hours: 3
HIST 1112 - World History II Credit hours: 3
HIST 2111 - U. S. History I Credit hours: 3
HIST 2112 - U. S. History II Credit hours: 3
POLS 1101 - American Government Credit hours: 3
POLS 2401 - Global Issues Credit hours: 3
PSYC 1101 - Introductory Psychology Credit hours: 3
SOCI 1101 - Introduction to Sociology Credit hours: 3

Area III - Natural Sciences/Mathematics

(Successful completion of MATH 1111 or MATH 1103 is required)

MATH 1111 - College Algebra Credit hours: 3
MATH 1103 - Quantitative Skills and Reasoning Credit hours: 3

Area IV - Humanities/Fine Arts

(Choose ONE of the following)

ARTS 1101 - Art Appreciation Credit hours: 3
ENGL 2110 - World Literature Credit hours: 3
ENGL 2130 - American Literature Credit hours: 3
HUMN 1101 - Introduction to Humanities Credit hours: 3
MUSC 1101 - Music Appreciation Credit hours: 3
RELG 1101 - World Religions Credit hours: 3

General Education Elective:

To meet the minimum required 15 semester credit hours in general education courses, an additional 3 semester credit hours must be taken from Area I, Area II, Area III, or Area IV. Students can view the complete list of classes here .

Essential Technical Courses (36 Credits)

FYES 1000 - First Year Experience Credit hours: 2
ACCT 1100 - Financial Accounting I Credit hours: 4
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
MKTG 1190 - Integrated Marketing Communications Credit hours: 3
MKTG 2000 - Global Marketing Credit hours: 3
MKTG 2030 - Digital Publishing and Design Credit hours: 3
MKTG 2090 - Marketing Research Credit hours: 3
MKTG 2300 - Marketing Management Credit hours: 3
XXXX XXXX - Elective(s) Credit hours: 3
Also choose ONE of the following:
MKTG 1171 - Fundamental of Property and Casualty Insurance Credit hours: 3
MGMT 1100 - Principles of Management Credit hours: 3
MKTG 2160 - Advanced Selling Credit hours: 3

Concentrations

Completion of ONE of the following concentrations is required for graduation.

Marketing Management Concentration (12 Credits)

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MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3
Also choose ONE of the following:
MKTG 1210 - Services Marketing Credit hours: 3
MKTG 2070 - Buying and Merchandising Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3

Entrepreneurship Concentration (12 Credits)

8EN3

MKTG 2210 - Entrepreneurship Credit hours: 6
MKTG 2010 - Small Business Management Credit hours: 3
Also choose ONE of the following:
MKTG 1210 - Services Marketing Credit hours: 3
MKTG 2070 - Buying and Merchandising Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3

Professional Selling Concentration (12 Credits)

8P23

MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3
Also choose ONE of the following:
MKTG 1171 - Fundamental of Property and Casualty Insurance Credit hours: 3
MGMT 1100 - Principles of Management Credit hours: 3
MKTG 2160 - Advanced Selling Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3

Social Media Marketing Concentration (12 Credits)

8S23

MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3
MKTG 2500 - Exploring Social Media Credit hours: 3
MKTG 2550 - Analyzing Social Media Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3

Sports Marketing Concentration (12 Credits)

8SM3

MKTG 1280 - Introduction to Sports and Recreation Management Credit hours: 3
MKTG 2080 - Regulations and Compliance in Sports Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3
MKTG 2280 - Sports Management Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
ENGL 1101 - Composition and Rhetoric Credit hours: 3

Total Hours: 63