Marketing Management: Entrepreneurship Professional Selling Social Media Marketing Sports Marketing Diploma

MM12

Program Description

The marketing diploma includes courses in marketing, management, accounting, computers, and diploma-level general education courses. Graduates of the program receive a diploma in marketing, with a concentration in marketing management, entrepreneurship, professional selling, social media or sports marketing. (Program Length: 4 Semesters Minimum)

Employment Opportunities

Marketing administration assistant, sports management and marketing, entrepreneur, department manager, or sales associate

Curriculum

Essential General Education Core Courses (8 Credits)

ENGL 1010 - Fundamentals of English I Credit hours: 3
MATH 1012 - Foundations of Mathematics Credit hours: 3

Choose ONE of the Following

EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2 OR
PSYC 1010 - Basic Psychology Credit hours: 3

Essential Technical Courses (23 Credits)

FYES 1000 - First Year Experience Credit hours: 2
MKTG 2030 - Digital Publishing and Design Credit hours: 3
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1190 - Integrated Marketing Communications Credit hours: 3
MKTG 2090 - Marketing Research Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 2300 - Marketing Management Credit hours: 3

Concentrations

(Completion of ONE of the following concentrations is required for graduation.)

Marketing Management Concentration (12 Credits)

8MM2

MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3 OR
MKTG 2070 - Buying and Merchandising Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Entrepreneurship Concentration (12 Credits)

8EN2

MKTG 2210 - Entrepreneurship Credit hours: 6
MKTG 2010 - Small Business Management Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3 OR
MKTG 2070 - Buying and Merchandising Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Professional Selling Concentration (12 Credits)

8P12

MKTG 2060 - Marketing Channels Credit hours: 3
MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 1210 - Services Marketing Credit hours: 3
MKTG 2160 - Advanced Selling Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Social Media Marketing Concentration (12 Credits)

8S12

MKTG 2500 - Exploring Social Media Credit hours: 3
MKTG 2550 - Analyzing Social Media Credit hours: 3
MKTG 1370 - Consumer Behavior Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Sports Marketing Concentration (12 Credits)

8SM2

MKTG 1280 - Introduction to Sports and Recreation Management Credit hours: 3
MKTG 2080 - Regulations and Compliance in Sports Credit hours: 3
MKTG 2180 - Principles of Sports Marketing Credit hours: 3
MKTG 2280 - Sports Management Credit hours: 3

Suggested First Semester classes:

FYES 1000 - First Year Experience Credit hours: 2
MKTG 1100 - Principles of Marketing Credit hours: 3
MKTG 1130 - Business Regulations and Compliance Credit hours: 3
MKTG 1160 - Professional Selling Credit hours: 3
EMPL 1000 - Interpersonal Relations and Professional Development Credit hours: 2

Total Hours: 43

Note:

Some courses may have additional prerequisites not listed in the curriculum. Please refer to individual course descriptions for further information.