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Nov 23, 2024
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2018-2019 Course Catalog and Student Handbook [ARCHIVED CATALOG]
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MKTG 1100 - Principles of Marketing
Prerequisite: Provisional Admission
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)
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