| What is Marketing Management? |
In marketing management, you will gain valuable knowledge and skills specific to traditional and digital marketing, social media platforms, business and strategic plans development and implementation, new product processes that focus on the ideation concept and go-to-market commercialization processes, the 4 Ps, internal and external branding, qualitative and quantitative research to gain consumer insights and behavior, integrated marketing communications, MARCOM, budgeting, sales, and ROI analysis. As a student, you will gain the expertise that will allow you to effectively manage the business product portfolio, marketing resources and activities. A Marketing Management degree and diploma from Gwinnett Technical College will give you the competitive advantage to compete in your profession. |
| Degrees and Certificates |
- Marketing Management, AAS, Diploma
- Entrepreneurship, AAS, Diploma, Certificate
- Social Media, AAS, Diploma, Certificate
- Professional Selling, AAS, Diploma
- Sports Management, AAS, Diploma, Certificate
- Small Business Marketing Manager, Certificate
- Marketing Specialist, Certificate
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| Prerequisite Courses |
Degree |
| |
- Degree level proficiency required to take degree level General Education courses.
- Please refer to course descriptions in the online catalog for specific prerequisites.
- MKTG 1100
|
| |
Diploma |
| |
- Diploma level proficiency required to take diploma level General Education courses.
- Please refer to course descriptions in the online catalog for specific prerequisites.
- MKTG 1100
|
| Length of Program |
Degree: 60 Credit hours/4 semesters
Diploma: 43 Credit hours/3 semesters
|
| Semester Program Begins |
Fall, spring and summer |
| Application Process |
Applicants to the Marketing Management program must meet all Admission requirements; complete an application and pay the application fee. Individuals apply to Gwinnett Technical College at GwinnettTech.edu and submit all transcripts from high school and previous college work, and take the ACCUPLACER test, if required. |
| Program Deadlines |
You may enter in the fall, spring, or summer terms. |
| For more information, contact: |
Perry Hidalgo, program director, PHidalgo@GwinnettTech.edu, 678-226-6715. |
| For admission and enrollment, contact: |
Enrollment Support Center in Building 100 at the Lawrenceville campus, or Building A at the Alpharetta-North Fulton campus, or email BusinessArtDesignTeam@GwinnettTech.edu. |
Quick Facts
|
| (This data was compiled from the U.S. News/Bureau of Labor Statistics.) |
| 2016 Median pay |
$23,530 - $140,660 |
| Entry level education |
Associate degree, diploma, certificate |
| Number of jobs, 2014 |
225,200 |
| Job growth, 2014-2024 |
9% |
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