MKTG 1370 - Consumer Behavior

Prerequisite: Provisional Admission; MKTG 1100
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (T)

No items found.