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Jan 17, 2025
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2018-2019 Course Catalog and Student Handbook [ARCHIVED CATALOG]
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MKTG 2000 - Global Marketing
Prerequisite: Provisional Admission; MKTG 1100
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (E)
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