MKTG 2090 - Marketing Research

Prerequisite: MKTG 1100, MKTG 1130; MKTG 1160
This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths. Contact hours: Class - 3, Lab - 0. Credit hours: 3 (F)

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